The Motivating Powerhouse Brand Archetype

Posted: July 20, 2018, ,

The Motivating Powerhouse (also known as the Hero archetype) is one of 12 brand archetypes I am writing about in a series of blog posts. The goal of these posts is to help you create a strong brand with the focus on brand personality and archetypes. I will explore each brand archetype in depth, and provide examples and free resources you can use in your own business’ branding.

The Motivating Powerhouse (or the Hero) brand archetype is hard working, determined, goal-oriented and achievement focused. Her powerful energy and persona is all about gaining mastery. Her modus operandi is about perseverance in the face of adversity. She is in it to win, no matter what it takes. No excuses. Wusses need not apply.

She is the mover and shaker of the 12 archetypes and is the epitome of a strong brand. She is a dynamo who does not understand the meaning of the words “I can’t.” When she sets her mind to something, look out! In a nutshell, she is motivation personified with a no-nonsense, kickass, take-no-prisoners style.

Also Known As…

The Motivating Powerhouse is also known as the Hero, Warrior, Athlete, Crusader, and Rescuer. In mythology, literature, TV and movies, this archetype epitomizes the “the hero’s journey.”

At Her Best…

She encourages others to create goals, find their inner strength, and persevere towards those goals with focused intention. When she shares her techniques, strategies and methods for success, she is the perfect role model for self-empowerment.

At Her Worst…

She can be a bully, particularly when she fears losing, appearing vulnerable or being humiliated. She can become addicted to struggle, only feeling alive and having a real purpose when there is adversity and problems to overcome. In other words, at her worst, sees herself as a hammer and everything else as a nail.

The Main Purpose of This Brand Archetype

The Motivating Powerhouse archetype is called to make a difference in the world. She is not afraid to roll up her sleeves and do what needs to be done. Through resilience, courage and focused determination, she seeks to her worthiness to us, and we are all the better for having her in our lives.

Best Suited For…

  • The types of businesses best suited to the Motivating Powerhouse offer products and services that inspire, motivate, challenge and empower their clients to be and do their best.
  • You help clients with discipline, follow-through and reaching goals whether that be as a fitness coach, business coach, organization coach, etc.
  • Your products, services or courses help your clients accomplish a tricky or difficult goal more easily and effectively.
  • Great for those who want their business, products and services be perceived as a strong brand.

Marketing Niche

  • Clients attracted to the Motivating Powerhouse brand archetype may feel victimized or stymied in some way. They “need saving” from something and look for a hero business, product or service that can help them finally overcome the  daunting obstacle they face.
  • This brand archetype also appeals to clients who see themselves as hero personas and seek out a like-minded role model, coach or task master to help them succeed.

Traits & Attributes for
The Motivating Powerhouse

  • Hard worker
  • Driven
  • Goal oriented
  • Achievement focused
  • Perseverence
  • Discipline
  • Determined
  • Focused
  • Steadfast
  • Relentless
  • Motivating
  • Inspiring
  • Committed
  • Loyal
  • Duty-bound
  • Courageous
  • Fearless
  • No-nonsense
  • Kickass
  • Take no prisoners
  • Mover & shaker
  • Dynamo
  • Competitive
  • Gain mastery
  • Powerful
  • Strong

Dana Bathos of Peacock & FigAlthough her brand (Peacock & Fig ) is not that of the Motivating Powerhouse (or Hero) archetype, Dana Batho’s personal journey certainly is. Dana, an artist, designer, and disabled veteran, was medically discharged after being injured in the military. She started her own business as a cross stitch designer around her disability.

She connects with others who want to be creative, particularly those who are injured or have disabilities. She receives many emails from customers sharing their own “hero’s journey” through their connection with her story.

  • Wonder Woman
  • Ripley from Alien
  • Katniss Everdeen from The Hunger Games
  • Aragorn from The Lord of the Rings
  • John F. Kennedy
  • Harriet Tubman

Is Your Brand the Motivating Powerhouse?

Can you identify with the Motivating Powerhouse brand archetype? If you’re still uncertain, stay tuned for the next few weeks as I cover all 12 of the brand archetypes, as well as offer additional posts to help you build a strong brand using the brand archetypes.

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