What is the Difference Between a Font and a Typeface?

When you start to build your business’ brand and website, one of the things you’ll need to choose are the fonts or typefaces you want to use. What is the difference between a font and a typeface? The words “typeface” and “font” are often used interchangeably. …

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What is a brand personality and why it's important for your business

What is a Brand Personality & Why It’s Important For Your Business

Yesterday I talked a little about the differences between a brand, branding, and brand identity, and how they are related to one another. In that post, I briefly talked about one part of a brand identity –  brand personality. What is a brand personality? Brand …

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