Web development project with custom WordPress theme for Iyengar Yoga Teacher & Speaker
Frontend Web Development
Custom WordPress Theme
Integrated Events Calendar Plugin
Integrated Lead Magnet / MailChimp
Ongoing Website Support
Problem: Yoga teacher needed a new website that would serve as the online hub for her thriving yoga practice in order to expand her reach and position herself as an expert and thought leader.
The website was designed with Photoshop mockups. But these needed to be transformed into a fully functional WordPress website.
Solution: Custom WordPress theme design with an integrated events calendar and lead magnet.
- New WordPress website needed to be developed with modern code so that it was responsive (mobile ready).
- Using The Events Calendar plugin, an easy-to-update events calendar was added to help potential and existing clients see the classes and workshops that were available.
- Nikki used Instagram as the way she connect with her audience, and published to the platform regularly. Her Instagram feed was integrated directly into her website.
- A lead magnet or “optin” form from MailChimp was integrated into site to help her audience stay connected and access information about Nikki’s preferred yoga gear and resources.