In this quick article, I’m going to show you five things you can do right now to help increase traffic to your website.
(1) Start adding content on a regular basis.
I have seen Google bots index my website minutes after I’ve written a new blog post. Google loves fresh content. If you stop writing, they have no reason to come by as often. Eventually, you’ll drop lower and lower in search engine results. Create more high quality content consistently targeted specifically to the pain points of your ideal client and you’ll have more opportunities to be found in organic searches, but you’re site will continue to be seen as more relevant by Google than a website that rarely updates their content.
The most obvious way to add content is to blog. But if you don’t like the idea of keeping a blog then you can publish videos, podcasts, worksheets, and images. You can write case studies about your clients. In addition, don’t forget to keep the content of your static pages up-to-date and relevant. Don’t allow the content to get stale or irrelevant.
(2) Connect with your potential audience with social media.
You don’t have to join every social media site out there unless you really want to. Choose the one that resonates with you the most and go for it. If you like taking photos, then try Instagram. If you like the idea of curating images and themes, Pinterest might be great for you. If you want to create an online group or community, give Facebook groups a try. Or communicate with your potential audience via a Facebook business page.
Make certain that whatever avenue you decide to connect, be consistent and link back to your website. Share your blog posts, podcasts, videos or other content on your social media sites. Make certain your website has social media “share” buttons and “connect” buttons everywhere you want to share content. You can also place feeds that show the updated content from your social media sites that link back to those networks.
(3) Strategically add SEO keywords to your content.
Adding meta descriptions and keywords to each page is important, but don’t forget the on-page SEO as well. Figure out which one or two keywords or phrases you want to rank for on each page and place those keywords in your title, headers (h1, h2, h3, etc.) and/or in the first 1-2 sentences of your first paragraph on the page.
(4) Don’t forget to link internally to your own content.
This technique is a double win for you. Not only does it provide quality links on your webpage, but it allows visitors to easily find relevant information they may not realize exists otherwise. Oh! Triple win. It keeps your website visitors on your site longer, which is another boost to your SEO.
(5) Produce a variety of content.
The most likely content you’ll produce is text in the way of blog posts and web pages. But you should also consider other types of highly valuable and sharable content like infographics, video and customized and branded images. Speaking of images, every page should have visual graphics on it. Humans are visual beings and webpages that are visually interesting with relevant images are much more engaging. Boost that even more by adding infographics or videos. Don’t forget to share this content online via your social networks, so make certain the images, infographics and video are branded with your business name and/or website address.