Curated Photos for the Everywoman Brand

Curated photos for the Everywoman Brand Archetype / BFF brand archetype / Girl Next Door Brand Archetype / community builder brand archetype / Free stock photos / DIY graphic design


Next up in my series of curated photos for the 12 brand archetypes are curated photos for the Everywoman brand archetype, or what I like to call The Community Builder.  This particular archetype goes by a lot of names: everyman, everywoman, BFF, girl next door and the orphan are just a few. That’s because this archetype seeks to belong and build community. They don’t want to stand out or stand apart form others. So sometimes it can be difficult to get a clear picture of this archetype’s energy.

But it is a beautiful energy. It accepts others unconditionally and wants everyone to feel like they belong. So many service oriented businesses and coaches can identify with this brand archetype.

If you think your brand does, you can read more about the Community Builder or Everywoman brand archetype in this post.

If you’re a small business owner or entrepreneur who likes to DIY your graphic design these curated photos can help save you lots of time!

As a small business owner, one of the hardest things about DIYing your own graphic design is finding high quality and affordable photographs that match your brand identity. Who has hours and hours to spend on this? But finding photos that are “on brand” is very important. So I’ve done the hard work for you, researched, found and compiled a ton of photos that you can use right now in your social media, website and blog graphics.

The great news is that all of these photos are free for you to use in your business graphics. They come from two of my favorite FREE stock photography sites, Unsplash and Pexels.

First things first; if you’re unsure which of the 12 brand archetypes your brand is best suited for, head over to my post,  The 12 Brand Archetypes to read more about them. The post has brief descriptions for each of the 12 main brand archetypes with links to posts that discuss each in more detail.

If you’re already certain your brand is the Everywoman brand archetype, or what I like to call the Community Builder, you can read more about that brand archetype here.

Head on over to and to peruse the collections.

All photographs on Unsplash and Pexels are completely free to use, so have fun!

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