Graphic Design for small business owners / solo-entrepreneurs / entrepreneurs / DIY graphic design / how to hire a graphic designer / how to work with a graphic designer

Graphic Design for Small Business Owners

First, What is Graphic Design? Graphic design is a form of visual communication that is doing several things at once. Graphic design can capture the audience’s attention, convey information and evoke an emotion. Sometimes it can also induce a response or action. If done well,

Read More »
What is graphic design / graphic design basics / graphic design for entrepreneurs

What is Graphic Design

What is graphic design? According to AIGA (America Institute of Graphic Arts), graphic design, also known as communication design, is the art and practice of planning and projecting ideas and experiences with visual and textual content. According to Google, it is the art or skill of combining

Read More »
elements-graphic-design2

The Elements of Graphic Design

Elements of design are the visual elements and building blocks of the design. Depending on the book or resource, you might find differing opinions of what the elements of design actually are. This isn’t a course on graphic design and I’m not trying to train you

Read More »
Principle of graphic design for non-designers / principles of design / graphic design for beginners / basic graphic design

The Principles of Design for Non-Designers

If the elements of design are the building blocks of design, then the principles of design can be described as the rules and guidelines on how to use those building blocks to create effective and aesthetically pleasing design. Similar to the elements of design, depending

Read More »
Page layout and graphic design for the non-designer / solopreneur / small business owner / entrepreneur / DIY graphic design / how to work with a graphic designer / graphic design terminology / basic graphic design

Page Layout and Graphic Design for Non-Designers

Composition is the way the visual elements of a design are arranged on the page. How we place text, lines, photos, white space and other visual elements. We covered the rules or principles of design in the previous post. But good layout and effective composition

Read More »
color for the non-designer / diy graphic design / graphic design basics / graphic design terminology / color schemes / branding / Think Visually Design Studio

Color for the Non-Designer

In a previous blog post I discussed the differences between the additive (RGB) and subtractive (CMY) color models, why they are important to understand and which one you should use in various graphic design projects if you’re DIYing your own graphic design. In this post

Read More »
Color theory / basic graphic design / DIY graphic design / Hire a Designer / RGB / CMYK

Basic Graphic Design & Color Theory

I wanted to write a few posts that as simply as possible, explain color and color theory as it pertains to graphic design. Color theory can be a complex subject. So my attempt is to not provide a comprehensive discussion, but one that can help

Read More »
typography-for-nondesigner

Typography for the Non-Designer

Content Typography Typeface & Type Families Web Font Font Style Serif Fonts Sans Serif Fonts Slab Serif Fonts Script Fonts Decorative or Display Fonts Monospace Fonts Dingbats Letter Spacing Kerning Leading or Line Height Ascenders & Descenders Typography According to Wikipedia, typography is the art

Read More »
Typography / Readability / graphic design basics

Typography & Readability

In order for your design to be successful, it must be readable. There are many ways you can make the text more legible and readable. This post talks about some of those strategies. I have already talked about a few things you can do. You

Read More »

What is the Difference Between a Font and a Typeface?

When you start to build your business’ brand and website, one of the things you’ll need to choose are the fonts or typefaces you want to use. What is the difference between a font and a typeface? The words “typeface” and “font” are often used interchangeably.

Read More »